Signals from the room, timing, and post-event feedback.
LATAM Ecosystem Density
The room included founders and operators from BANORTE, Mercado Pago, Bitso, CNBV, and Grupo Salinas alongside crypto-native builders — a cross-section rarely seen at web3 events.
Timeliness and Team Readiness
Earlier confirmation of participating teams is essential for producing a stronger program. Knowing which teams will be present allows for better session curation, gives CMOs time to prepare for the Marketing Roast, and improves the overall attendee experience. With only four days between team confirmations and the event, it was difficult to plan effectively.
Stablecoin Week Timing
Strategic overlap with Stablecoin Conference drove organic CDMX-based attendance and social amplification during the same week.
Content Format
The agenda leaned too heavily on keynotes and firesides. Attendees responded best to execution-layer signal and wanted more hands-on workshop output, not more top-down talking.
Speaker Access
Attendees wanted speaker contacts and social handles shared during or immediately after sessions. That should be built into slides, event pages, and printed materials.
Show Rate
Approved registrations still outpaced attendance materially. Recommendation: tighten approvals, send a 48-hour confirmation nudge, and consider a more active waitlist flow.
Venue Fit
Some feedback questioned whether Universidad de la Libertad was the best location given the distance, though many still pointed to its production quality as a strong upside. This is worth revisiting as the series sharpens its physical-world identity.
